At 3:00 am Beijing time on June 12th, the 2026 US Canada Mexico World Cup officially kicked off at the Aztec Stadium in Mexico City. As the first World Cup jointly organized by three countries and expanded to 48 participating teams, the scale of this tournament has reached a historical high and has become an important stage for showcasing technological innovation, media communication, and urban development achievements.

During the event, technologies such as LED display, XR virtual production, and AI intelligent terminals are deeply integrated into the operation and viewing experience of the event. From large-scale display systems inside the stadium, to immersive viewing spaces outside the stadium, and to personal terminal devices, more and more products and solutions from Chinese companies are appearing in World Cup related scenarios.

According to incomplete statistics from LEDinside, display related companies such as Liard, Zhouming Technology, Abbison, Vision Light, Nova Nebula, Kinglight Crystal Platform, Hisense, and Rokid participated in this World Cup, providing technical and product support in multiple aspects from venue screen systems, control and driving, LED packaging devices, to referee display terminals and AI viewing equipment.

Stadium LED display screen, an important infrastructure supporting the operation of sports events

As one of the core application scenarios of the World Cup, the competition venue has always been an important space for the centralized landing of display technology. In this tournament, the Aztec Stadium in Mexico City will not only host the opening ceremony, but also play multiple group stage and knockout matches.

Liad provided a LED display system solution with a total area of over 2200 square meters for the venue, covering a large north-south main screen, inner arc surround screen, peripheral large screen, and giant column screen. The system was designed according to the venue structure, viewing perspective, and event requirements, and a display system layout covering multiple areas was constructed.

Among them, the two main screens in the north and south of the venue cover a total area of nearly 400 square meters, mainly used to present real-time game images, score data, and playback content, ensuring the accurate presentation of game information. The total area of the double-sided inner arc surround screen exceeds 1000 square meters, relying on the curved structure of the stadium to extend the boundary of the field of view and enhance the immersion of on-site viewing. The 649.44 square meter large screen and four pillar screens totaling over 100 square meters around the stadium are synergistically linked to further enhance the atmosphere of the event and form a city level visual landmark.

Liad stated that the all domain digital audiovisual system will not only serve the 2026 World Cup event, but also serve as an important digital infrastructure for Mexico City, which will be put into long-term use after the competition.

Zhouming Technology provides hardware and software sports light display solutions for the competition venues and fan activity areas of the United States, Canada, and Mexico in this World Cup. The LED display area is nearly 1000 square meters, including competition venues such as Guadalajara Stadium in Mexico, as well as a giant LED screen provided for the FIFA Fans Festival in Dallas, USA.

It is reported that Zhouming's integrated solution for sports sound, light and electricity integrates LED display, lighting, broadcasting control system, creative content and interactive design, forming an LED sports product system covering bucket screens, indoor and outdoor fence screens, indoor and outdoor stand screens, indoor and outdoor scoreboards, press conference hall display screens, stadium peripheral lighting products and customized products. It further connects the system capabilities of display, lighting and control, and realizes integrated management and linkage control of venues.

The BC Place Sports Center in Vancouver, Canada has also become one of the key venues for this tournament, hosting 7 important events including group stage and knockout stages. The venue has officially launched a central LED funnel screen delivered by Abbison, with a total area of over 600 square meters, making it currently the largest central suspended display system in Canada.

During the event, the system will undertake multiple functions such as real-time display of event information, brand advertising placement, and on-site atmosphere creation. With high refresh rate and high brightness display performance, it will present clear and smooth event images to on-site and global audiences.

In addition, Abbison has provided over 300 square meters of flexible LED display solutions for the commercial core area of the Akron Stadium in Guadalajara, Mexico.

Abbison stated that the company continues to promote iterative upgrades of outdoor sports display products. By laying out multiple professional level product systems such as the outdoor fence screen A99 series, indoor fence screen SP series, and venue center and outer fence screen A25 series, we have achieved complete coverage of the "edge+center" full scene display requirements for sports venues.

In the overall operation of the event level display system, the control system is also the core link to ensure stable output. During the US Canada Mexico World Cup, Nova Nebula teamed up with screen companies such as Liard, Abbison, Zhouming Technology, and Shijue Guangxu to empower sports display.

Facing the high load and high standard operation requirements of the World Cup, Nova Nebula provides end-to-end full link video display and control solutions, covering the opening and closing ceremonies, various important venue main screens, and off-site commercial display scenes, achieving stable support for all scenes and ensuring high-quality presentation of event images.

Outside of the display system, upstream LED packaging devices are also an important link in ensuring stable operation of the event. LED bead companies represented by Kinglight Crystal Platform provide 2727 series and other bead products for the display systems related to this event.

It is reported that Kinglight's high-end outdoor series lamp beads use selected chips, with a peak brightness of up to 10000 nits, and can still maintain high color performance in outdoor strong light environments such as Mexico City, Dallas, and Los Angeles. In terms of display performance, the product supports high refresh rates and dynamic image performance to meet the stability requirements of live streaming and playback of sports events.

At the same time, Kinglight's crystal stage packaging technology has the ability to resist moisture, ultraviolet radiation, and high and low temperature fluctuations, which can adapt to the diverse climate conditions of the United States, Canada, and Mexico, and reduce the risk of display failures during competitions. In addition, KS and other series products have a long warranty period and low power consumption characteristics, which help reduce the long-term operation and maintenance costs of large venues.

From the stadium to the city, the World Cup has given birth to a 'second viewing space'

For the vast majority of fans, being unable to attend live matches has become a norm. Therefore, various offline viewing scenes surrounding the World Cup are becoming an important carrier for the continuous expansion of the tournament's influence. With the development of LED display technology, fan squares, commercial complexes, catering and entertainment venues, and cultural and tourism scenic spots have gradually formed "second viewing spaces" covering every corner of the city.

In the commercial consumption scenario, Nanjing Sports Lottery has placed World Cup themed visual posters on LED screens such as Xinjiekou Golden Eagle, Jiangning Golden Eagle, Liuhe Golden Ning Square, Gaochun Eight Hundred Companions, and Pukou Longhua Road commercial district. Through event elements, it drives passenger flow and creates a festive atmosphere, linking event dissemination with commercial consumption and strengthening the World Cup's attributes as a traffic entry point.

With the continuous promotion of models such as "events+tourism" and "events+night economy", LED display technology is further embedded in the operation system of scenic spots, expanding the night economy space while extending the consumption chain. The large-scale outdoor LED display screen of Xijiang Qianhu Miao Village and the LED giant screen of Hainan Oriental Sailing Sea Stage have all achieved synchronous live broadcasting and content display applications for major events.

In addition, dining and entertainment spaces also play an important role in upgrading the viewing experience. For example, Beijing Fengtai Walnut Village relies on panoramic 4K LED screens to create an immersive viewing environment. Compared to traditional television broadcasting, large-sized high-definition display devices further enhance the on-site presence, gradually transforming dining spaces into social and gathering nodes for fans.

Of course, the above applications are just a microcosm. Across the country, more urban public spaces and cultural tourism LED projects are continuously integrating into the event content dissemination system, promoting the extension of the viewing experience from sports venues to a wider range of urban spaces.

From XR Studio to AI Glasses, Broadcasting Methods Embrace New Changes

As the viewing scene continues to expand outward, the production method of the event content is also undergoing changes.

In recent years, the development of LED virtual shooting and XR technology has gradually freed large-scale sports event broadcasting from the spatial limitations of traditional studios. By integrating LED background walls, real-time rendering engines, and virtual scenes, hosts and commentators can complete program production in an immersive environment, bringing viewers more visually impactful content presentation.

As the official broadcasting partner of TV Azteca, the second largest broadcasting and television company in Mexico, Abbison has tailored a LED display solution with a total area of approximately 200 square meters for it. This includes a 100 square meter MR2.5 series and a 100 square meter PL2.5 Pro V10 series display screen. This set of screens will be used for real-time event analysis and supporting broadcasting tasks for the 2026 World Cup, helping TV Azteca present a top-notch visual experience to global audiences.

In addition, according to major British media reports, BBC has set up a 2026 World Cup broadcasting center at Media City Studios in Salford, UK, with LED display system becoming one of the core production and presentation infrastructure.

The studio is located in an area of approximately 4700 square feet and is equipped with a 12 × 3-meter LED background screen that can dynamically display the city and local time and weather information of the competition. There is also an LED analysis screen on the ground for tactical interpretation. The production team consists of a host and multiple guest commentators, and adopts multi camera shooting and flexible scene switching.

In the domestic market, platforms represented by China Mobile Migu use AI commentary, data analysis, interactive guessing, as well as entertainment content such as variety shows, short dramas, music, etc., to build a full scene ecology covering viewing, interaction, and consumption, gradually transforming the World Cup from a single event content to a sustainable lifestyle entrance.

In addition, according to People's Financial News on June 9th, AR/AI glasses manufacturer Rokid (Leqi) has become the exclusive partner for AI glasses broadcasting the 2026 US Canada Mexico World Cup on China Central Television. During the event, users can wear Rokid AI glasses to access services such as schedule inquiry, technical statistics, team lineup, player information, score prediction, and viewing assistance.

RGB Mini LED TV for a better viewing experience

In the process of continuously upgrading the viewing experience, display technology itself is also evolving towards higher brightness, higher color gamut, and finer light control, among which RGB Mini LED has become one of the main directions for upgrading Mini LED products.

From the market perspective, since the beginning of this year, including Samsung LG、 Sony, Toshiba, Hisense, Changhong, Skyworth, Philips TCL、 Several manufacturers, including Huike and Zhaochi, have intensively launched or released RGB Mini LED related products. Driven by the viewing scenes of major sports events such as the World Cup, the application value of this technology route is further highlighted.

In this context, during the current World Cup, Hisense officially became the official partner of VAR display technology for the 2026 World Cup. Its RGB Mini LED TV and related display devices were applied to core judgment scenarios such as the Video Referee Center (VOR), providing higher resolution and more accurate visual presentation support for the referee team, thereby improving the accuracy and consistency of key judgments.