The LED screen at the intersection is an outdoor advertising medium with high cost-effectiveness and high reachability. Its core advantages lie in location, dissemination, and flexibility. The specific benefits are as follows: Wide and precise reach. Intersections are the convergence points of vehicular and pedestrian traffic, covering a diverse group of people including drivers, cyclists, pedestrians, and bus passengers. Whether it's during peak commuting times, holidays, or regular daily hours, it can consistently reach the mainstream urban population with spending power, making it particularly suitable for promoting local businesses such as restaurants, supermarkets, driving schools, and automotive services that are close to people's lives.

With strong visual impact and memorable features, LED screens boast high brightness and vivid colors, making them clearly visible even under strong daylight and striking at night. The presentation of dynamic images or scrolling text is more eye-catching than traditional billboards, quickly capturing the attention of passing crowds and enhancing the efficiency of advertising message reception.

Flexible deployment and timely adjustments. Compared to traditional print advertising, LED screens support remote content modification, allowing for quick changes in advertising slogans based on promotional events, weather changes, and hot topics. For example, catering outlets can promote breakfast during morning rush hours and late-night snacks during evening rush hours; shopping malls can update discount promotions at any time, offering far greater timeliness than static advertising.

The exposure duration is controllable, covering the entire time period and supporting 24-hour uninterrupted playback (with nighttime brightness restrictions in some areas). It can cover the morning, afternoon, and evening commuting peaks, as well as reach people who travel at night, achieving full-time advertisement exposure without additional delivery costs.

High cost-effectiveness, suitable for small and medium-sized businesses. Compared to elevator ads and online information flow ads, the cost of placing LED screens at intersections is lower, and pricing is flexible by region and time period, making it affordable for small and medium-sized stores. With one placement, it can cover the surrounding 3-5 kilometers of the living circle, making it a cost-effective choice for localized promotion.

With built-in scene relevance, the conversion efficiency is high. Advertising content can be strongly tied to intersection scenes, such as "Turn right 200 meters to XX Hot Pot" or "Go straight at the intersection to enjoy special offers at XX Supermarket", guiding the audience to the store immediately and shortening the consumption decision-making path. This is more direct than the conversion effect of general traffic advertising.